By Linda Formichelli
You’d think sending an editor a published clip or two would convince them that you can pull off the article you’re pitching.
But guess what? An editor may actually be leery of the clips you send.
Why? Because too many clips are actually crappily written articles that were edited to perfection by the writer’s editor. So the person you’re pitching doesn’t know if the clip represents your work — or the work of a great editor. Anyone can get lucky by landing a single assignment, so your clips prove nothing.
Then, you make things worse by sending a bunch of clips from different publications. You’re hoping to show off the fact that you’ve been hired by lots of pubs. But what the editor sees is that no one invites you back to write a second time.
So what to do? Can’t you ever make these freakin’ editors happy?
Here are my two tricks:
1. If you have them, send multiple clips from the same publication.
This shows that your writing is good enough that editors hire you to write for them again and again.
If you want to showcase your versatility, send a couple clips from one publication and then another one or two from other markets.
2. Send your final drafts.
This is a big one: Instead of sending in links to your published articles or PDFs with the beautiful layout and graphics in place, send the editor the ugly Word files of your articles as you handed them in.
That way, the editor can see that you turn in nice, clean drafts.
I came across this secret by being lazy. I wanted to send an editor a particular clip but didn’t have a PDF — and sure as heck didn’t feel like scanning it in.
So I sent my Word file and told the editor, “Here’s a clip from X Magazine. This is the article as I turned it in — so you can see what my writing looks like before the editor does his magic on it!” (Notice how I turned a negative into a positive?)
Believe it or not, the editor I was pitching loved this, and I started using this tactic regularly.
Clips aren’t about the layout and graphics. Sure, they look nice, but they’re just window dressing on what an editor actually wants — a snapshot of your writing.
But if you’re going to be sending ugly Word files, why not just send in unpublished work that you write up as clips? It’s because the fact that you were actually published shows that you know how to work with an editor, understand deadlines, and have been through — and survived — the editing process. So published clips are key, even if you’re sending in a plain vanilla Word doc.
How about you…have you ever sent an editor an unconventional clip? What happened? Let us know in the Comments below.
P.S. I’m thinking of running one session of Write for Magazines this year; if I do, it will probably be in May or June. This is the 4-week query writing class that has landed students in Woman’s Day, Spirituality & Health, GRIT, Washington Parent, E: The Environmental Magazine, Pizza Today, and more. If you want to get the details when I have them settled, become a member of my email newsletter list!
